In this guide, we'll discuss everything that agencies need to know to know about programmatic advertising, including:
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This streamlines the ad buying process, reducing the time and effort traditionally spent on negotiation. Besides, there’s no need to waste money and time searching for the proper inventory to display their ads for advertisers.
Publishers leverage this format to provide their preferred advertisers with the right of first refusal to buy ad inventory, without any duty to buy.
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The view and click metric measures the number of views and clicks earned by your ad, and how those numbers compare to your conversions and conversion rate. For example, people may Weiher your ad multiple times before clicking on it, but those impressions served a vital role in getting that click.
Dynamic pricing. Publishers have the flexibility to adjust their prices in response to real-time demand and the bids placed by advertisers. This allows them to optimize revenue by finding the balance between competitive pricing and attracting advertisers.
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Header bidding took the RTB process a step further by enabling an ad impression to Beryllium put up for auction across multiple demand sources simultaneously, instead of running the auction through each demand source one at a time, which is known as waterfalling.
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It’s an umbrella term for other automated digital ad space trading types (programmatic deals), such as:
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